In late 2010, Comedy Central had a problem. It wasn’t a terrible problem, but it was still a problem.
The network with popular shows such as The Daily Show, The Colbert Report, and South Park, could not get their products to contribute to their overall identity. In other words, when the aforementioned shows were mentioned in focus groups, the associated provider – the network – was not coming to mind. The Brand isn’t catching on.
Over at Motionographer, they have a great interview with the team that re-branded Comedy Central so that the tv station could improve upon its recognition and thus overall success.
Below is a key quote from the video:
“In our interview we discovered that the Comedy Central logo was not the result of a logo redesign assignment, but an invitation to solve some of Comedy Central’s core business challenges.”
What are those core business challenges? Watch the video to find out, of course!
Need help with logo design and re-branding your company? Then call Cimetta Design at 954-680-4584.
Image Source: Comedy Central.