Trip Wire Magazine compiled a list of company slogans that they think are “catchy and creative.”
Having read the list, I’ve concluded that slogans are usually empty statements that need to be supplemented with a good product, interesting advertising, et al..
If read or heard in a vacuum, slogans seem like words uttered by a paranoid schizophrenic.
Let’s play a game: Read all of the following slogans consecutively. This will allow you to empathize with crazy people.
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If someone came to me and said, “Welp, I need you to design a logo of an Irish guy for a basketball team called The Celtics,” then I’d probably over-think the whole image.
Shoes with buckles? C’mon. A pipe? What about how kids perceive the logo?
Luckily Red Auerbach, the hall-of-fame Celtics coach who led the team to nine championships, commissioned his brother Zang to whip up a leprechaun who’ll play you one-on-one for his pot of gold.
The character even comes fashioned with a shillelagh, which is an Irish cane used to beat other leprechauns bunny foo foo-style.
(Editor’s note: A shillelagh is just a cane.)
Zang Aurebach concocted a transcendently iconic logo that will never be divorced from the basketball team hailing from Boston.
Say, would you like a transcendently iconic logo? You would?? Then go ahead and call Cimetta Design at 954.680.4584.
And when you call, ask for Cindy’s pot of gold to receive a free quote!
Image Source: Irish Dude.
The website Brand Packaging published a thoughtful article on the ways that package design is changing.
No longer are words such as “Bigger,” “Better,” and “Bolder” moving products the way that they used to move products.
The reason for this is due to a different generation of consumers.
Consumers nowadays are numb to the appeals to of companies who became comfortable using language gimmicks to lure in profits. The consumer is now aware that a box may just say “better” while that product is still the same…whatever it may be.
Nowadays, companies build a brand by labeling their products honestly and directly.
With the latest cultural conversations ranging from environmentalism to questioning product ingredients – in example, the use of aluminum in anti-persperants and its link to Alzheimer’s disease – companies must engage their audience in a way that builds trust.
With companies moving toward a more ethical way of advertising their products, the markets, overall, will move toward more consumer confidence and more brand loyalty.
Image Source: Deodorant.
…sure, I’m biased, but look at Chevy’s new robot puppy.
Even in the wince-worthy world of Isaac Asimov’s I, Robot, this mechanized Scrappy-Doo wouldn’t be anybody’s best friend.
This is back from 2009, but it’s worth noting that some brands are irreplaceable. Since Michael Jordan is turning 50 come this February 17th, I thought I’d commemorate His Airness by commenting on Jordan’s revolutionizing of athlete branding.
It was in 2009 that the Air Jordan brand surpassed the $1 billion mark, making him the first athlete to reach that milestone.
Jordan didn’t even want to wear Nike shoes when he began his career; he was an Adidas guy. The problem was that Adidas never offered Jordan an endorsement.
As a result of Nike’s investment in Jordan, companies from Gatorade to Kia scout for talent to endorse their products (have you seen those fantastic Blake Griffin commercials put out by Kia?).
Happy Birthday, Michael. I’m sorry that ESPN keeps asking viewers if Lebron is better than you, but I’m glad that 67% said that you’d beat The King in a first-to-eleven, make-it-take-it pickup game.
Image Source: Space Jam.
Bleacher Report listed their top 25 college basketball logos, and, lucky duck, FSU came in at number one.
Take heart, UF fans, the Gators came in at 23, with UM coming in at 10.
With March Madness just a fortnight away, what’s your favorite college hoops logo?
I’m partial to the Texas El Paso Miners, myself.
Say, need a logo designed? Contact Cimetta Design at 954-680-4584.
Image Source: Seminoles.
NBC News covers an experience of Dr. Eric Topol, who happened to be on an airplane when a passenger was having a heart attack.
Dr. Topol had an app on his iPhone that could perform a cardiogram.
Experiences such as Dr. Topol’s are leading those in the healthcare profession to rethink how healthcare is provided.
Many elderly who are supervised at home can now be assisted through such apps in order to differentiate genuine emergencies from other more general pangs.
As the NBC News article notes, whether it’s “your blood sugar levels, your heart rate or your sleep habits,” individuals could be saving much more money through using apps as opposed to seeing the doctor.
It’s these sort of technological advances that help business and make life more affordable, which is why specialists exist.
Speaking of specialists. Need a website or some design work done? Then call the specialists at Cimetta Design to make your business more profitable: 954-680-4584.
Image Source: Smart Phones.
The First Amendment does not prevent companies from censoring speech.
I could end the article there, but that would be withholding.
For the same reason that an employee with undiagnosed Tourette’s Syndrome can be fired from an office is the same reason that Facebook can edit their pages however they wish.
[Editor's note: An employee diagnosed with Tourette's Syndrome is protected under the Americans with Disabilities Act.]
For the U.S. Federal government, or the state government, to step in and to tell companies that they cannot self-reguate would be inviolate of the First Amendment.
So when you perform a Google search for “Facebook Censorship” and you see a litany of grievances from this or that organization, just remember: they’re wrong.
Image Source: Facebook Censored.
There are some products that irrefutably evoke America: baseballs, Barbie dolls, Levi jeans…those little American flags they sell at gas stations.
And, y’know, these products aren’t manufactured in America; but this need not make these products any less American. A distinction must be made between place of origin and symbolism. The products aforementioned project a representation that now lives aside from the product itself.
Christopher Columbus brought the tomato to Italy, and look what the Italians did with it. Thanks, Italians.
So, this article here tries to have a “gotcha” moment by saying these products aren’t made in America, so, ha ha. But the joke itself rings hollow.
‘Merica.
Image Source: Buy American.
Over at Business Insider, they provide concise explanations as to why companies such as Yahoo, Skype, Twitter, and Apple have such curious names.
For the literary bunch, Yahoo came from Jonathan Swift’s canonical work, Gulliver’s Travels. And Pandora comes from the name of a Greek goddess who was a little too curious for everyone else in the world’s own good. Thanks, Pandora.
But what about companies like Hulu or Bebo? To find out, you’ll just have to read the article.
If anyone is wondering where a name such as Cimetta Design came from, well, that’s a little family secret. Emphasis on “family,” and forget about the whole “secret” part. It’s a family name.
But Google’s name? It comes from the mathematical term for the number one followed by one hundred zeros. Yawn. It’s not even spelled the same way. The mathematical term is spelled ”Googol.” Way to be such a smarty pants, Google!
Image Source: Googol.
