It’s all around you, there’s no place to escape. It’s in the chair you’re sitting on and the pen you use. It’s in everything and its coming for you! You can’t run and you can’t hide because I’m a designer.
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Archive for the ‘Marketing’ Category
Its coming for you…
Thursday, May 9th, 2013How design can influence you to eat bugs!
Thursday, May 9th, 2013
That’s right! You read the title correct. Ento is a new company, based in England, that is trying to convince people to start eating bugs. Insects provide nine times the amount of protein, eat alternative foods that we don’t, and take less land and energy to farm versus cattle.
Makes sense when you look at the logic behind it. But how on earth are they going to convince the public to use a cockroach as a salad topping at their next dinner party?
The Power of Fonts
Wednesday, May 8th, 2013
Everything around us influences how we think, from the color of the walls around you to the noises that seep through your window. However, there’s one thing that you’re probably not considering.
I bet you never considered why educational essays are in Times New Roman or why it is improper to use Comic Sans on a commercial billboard. Choosing what kind of font to use can be a deadly decision for a marketing company. It can mean the difference of a consumer buying your product or walking away…
Customer Service: a Life Lesson
Friday, March 22nd, 2013
“Customer Service”, let me tell you about Big Charlies Gun and Jewelry.
A tough name for a really tough looking guy. He doesn’t have a website and he doesn’t seem to advertise but if you google him he seems to come up all over the place.
He’s a big scary guy who must bend the scales at over 300lbs and wears twin shoulder holstered .45′s.
He has a burly gray beard and wears a jewelers visor and jewelers glasses cocked in the up position. They are the kind that look a little like military night scopes — only something more steam punk retro from the 40′s.
Befittingly, He sells and fixes guns and jewelry. Yea I see the relationship. I guess if you have a lot of jewelry you might want a gun too.
When you first arrive at his store, you’re faced with and must traverse through a series of security obstacles that make you doubt the reason that you’re there in the first place.
Make Yourself Easy to Contact!! (A Rant)
Thursday, March 21st, 2013
When I first started in business most businesses had one phone and a person to answer it. Somehow you seemed to always be able to reach someone and talk to them.
Technology and population have advanced since those old days. Everyone seems to have an office number, a fax number a cell phone number, and an email address.
Though our technology has made us more connected, it seems that it conversely made us harder to reach.
The Guide to Going Viral – Advice from Jonah Berger
Thursday, March 7th, 2013 
Thanks to Fast Company for releasing this exclusive excerpt from Jonah Berger’s latest book, Contagious: Why Things Catch On. These are six easy-to-learn, easy-to-share ways for your business to earn the audience that it needs to thrive.
6 “STEPS” To Making Ideas, Products Go Viral
“Contagious products and ideas are like forest fires,” Jonah Berger writes. “They can’t happen without hundreds, if not thousands, of regular Joes and Janes passing the product or message along.” Here are the qualities he says make things sharable (this excerpt series covers the first ‘S’).
- Social Currency: We share things that make us look good (even if that means pictures of our cat).
- Triggers: Easily memorable information means it’s top of mind and tip of the tongue.
- Emotion: When we care, we share.
- Public: Built to show, built to grow.
- Practical Value: News people can use.
- Stories: People are inherent storytellers, and all great brands also learn to tell stories. Information travels under the guise of idle chatter.
Image Source: Contagious: Why Things Catch On.
Kid Tested, Mother Denied: Kix’s awful package design
Monday, March 4th, 2013
Nothing says “mmm” like corn-flavored cereal. Just put a cob in milk, please.
Pretty please?
When deciding what design should be your product’s face, make sure that you’re not wholly off the mark. Kix is trying to hawk cereal, and they try really hard to appeal to youngsters.
“Kid tested, mother approved”; “Kix are for kids!” – the cereal fails by virtue of their marketing push.
No, really: Kids love our cereal.
When deciding on your package design, let me Cimetta Design do the work for you.
Call Cindy at 954.680.4584 to find out more!
Image Source: Kix.
The evolving ways to create dynamic package design…
Thursday, February 28th, 2013
The website Brand Packaging published a thoughtful article on the ways that package design is changing.
No longer are words such as “Bigger,” “Better,” and “Bolder” moving products the way that they used to move products.
The reason for this is due to a different generation of consumers.
Consumers nowadays are numb to the appeals to of companies who became comfortable using language gimmicks to lure in profits. The consumer is now aware that a box may just say “better” while that product is still the same…whatever it may be.
Nowadays, companies build a brand by labeling their products honestly and directly.
With the latest cultural conversations ranging from environmentalism to questioning product ingredients – in example, the use of aluminum in anti-persperants and its link to Alzheimer’s disease – companies must engage their audience in a way that builds trust.
With companies moving toward a more ethical way of advertising their products, the markets, overall, will move toward more consumer confidence and more brand loyalty.
Image Source: Deodorant.
Chevy robot puppy defies the “So ugly, it’s cute” rule of dogs…
Tuesday, February 26th, 2013
…sure, I’m biased, but look at Chevy’s new robot puppy.
Even in the wince-worthy world of Isaac Asimov’s I, Robot, this mechanized Scrappy-Doo wouldn’t be anybody’s best friend.
