Latest Posts by Ken Cimetta

Am I being Watched?

Am I being watched? When Outbound Marketing does work, it’s creepy. Pulling into my drive way, on my way back from the store, I cracked my car door open to the sound of whistling. At first, I was sure it was someone trying to get my attention. Looking around, not spotting anyone, I mimicked the whistle…

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Adding Value with Less than Nothing

Hershey’s recently came up with a new chocolate bar called HERSHEY’S AIR DELIGHT. They claim that,”Your taste buds have never experienced chocolate bubbles like these”. I’m not sure if they charge more for the bubbles or not but what I am sure of is that if there are more bubbles, there’s less chocolate. That’s right….

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Frustrated about color?

Color is a surprisingly peculiar thing. It affects the way we judge different items and the feelings that we have when viewing them. Color has a huge effect on branding, by creating moods and feelings that influence us. It can be your vital piece when setting your marketing’s tone and how your audience and market accepts…

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Customer Service: a Life Lesson

“Customer Service”, let me tell you about Big Charlies Gun and Jewelry. A tough name for a really tough looking guy. He doesn’t have a website and he doesn’t seem to advertise but if you google him he seems to come up all over the place. He’s a big scary guy who must bend the scales…

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How to save money with your graphic designer

Ok, so you want a brochure, ad, package, website, billboard or TV commercial… Whatever and whenever you need something designed, you need a plan. First how to save money with your graphic designer. Organize yourself. Let’s say you want to do a design brochure for your company. Think of it as a puzzle. You have to determine…

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