Human Beings tend to remember images much easier than words. Try it next time you need to remember someone’s name. What kind of animal or thing do they look like? Everyone can remind you of something because of some of the features they have. If a person has a square head and his name is…Read More →
Latest Posts by Ken Cimetta
I don’t really want to get biblical so let’s just say that I’ve been doing packaging for a long time. And the one thing that has been reconfirmed for me more than anything else through countless product launches is that the packaging of your product will be a critical element of your products success.
As the first thing that your potential customer interacts with, your package design is the face of your product and, more often than not, the factor that will get or lose you the sale.Read More →
It won’t be long and every day will be another “Official Holiday”. There’s President’s Day, Labor Day and Christmas Day. In the US there seems to be a Holiday for everyone. It won’t be long before we will run out of days, to make into holidays. This November 28th it will be Cyber Monday. Please…Read More →
Black Friday falls the Friday after Thanksgiving, the official beginning of the Holiday Season. It is the time when most retailers make the majority of their profits and tend to be operating in the black, hence the name “Black Friday”. Stores stay open for longer periods of time and sales and discounts are everywhere. The…Read More →